Over the last decade my viewing habits have changed. First it was my general avoidance of commercial television in favor of pay television due to the lack of original scripted television an overload of reality nonsense and multitude of commercials.
Of course times change, and while I still have my pay TV subscription for things like sport, films and premium drama, I find that streaming services like Netflix and Stan are getting more and more of my viewing time. Based on subscription numbers, a lot of other people are too.
An interesting article has been presented over at cord cutters which has done some basic math and worked out that Netflix viewers are missing out on 160 hours of commercials per year. That’s a lot of worthless viewing we can put towards watching something more worthwhile. No wonder commercial television is struggling.